The real estate industry is constantly evolving, and professionals are always on the lookout for innovative tools to streamline their operations and stay ahead of the competition. With a variety of software solutions available, it can be challenging to choose the best software for real estate agents.
In this blog post, we have curated a list of the best real estate software tools in 2023, ranging from lead generation to customer relationship management, that will help you boost your business and exceed your clients’ expectations.
Key Takeaways
Lead generation tools provide real estate agents with valuable assets to attract and manage leads.
Real estate CRM solutions are essential for managing contacts and making informed decisions.
Open house & showing management software helps automate processes, freeing up time to focus on building relationships & closing deals.
Lead Generation Tools
In the competitive realm of the real estate industry, it’s vital for agents to maintain their edge to ensure a consistent influx of potential clients. Lead generation tools serve as a linchpin, aiding real estate professionals in attracting new prospects and facilitating successful transactions.
Some of the top picks in this category of real estate agent software include: Zillow Premier Agent, Market Leader, and Catalyze AI. They are designed to cater to the unique needs of real estate agents and streamline their lead generation efforts.
Zillow Premier Agent
As a leading real estate agent software, Zillow Premier Agent offers the following features:
Comprehensive CRM equipped with task reminders, notes, and mobile notifications
Helps agents become the primary point of contact for potential clients
Assists in managing leads more efficiently
Ensures agents remain proactive in communicating the right message at the right time
One of the key advantages of Zillow Premier Agent is its ability to connect agents with prospective clients who have already expressed interest, at the optimal time.
Tailoring sales processes with:
Tasks
Reminders
Custom notes
Mobile notifications
Analytics
This real estate software allows a real estate agent to refine lead nurturing and closing procedures.
In addition, the customer experience report enables the real estate professional to gain valuable insight into leads’ opinions without having to solicit their feedback directly.
Market Leader
Market Leader stands out as a comprehensive lead generation software platform with the following features:
Unique lead-per-month guarantee, ensuring agents receive a consistent flow of new leads
CRM with a user-friendly interface
Automated email and text tools with notifications
Mobile app that is fully optimized for on-the-go professionals
Beyond its robust CRM, Market Leader provides an array of marketing real estate tools that assist agents in automating and refining their campaigns. Some of these tools include:
Generating monthly newsletters
Scheduling birthday and anniversary cards for clients
Website creation tools that allow agents to design IDX-enabled, search engine-friendly websites with drag-and-drop features, widgets, and licensed content from their image library.
With these tools, agents can streamline their marketing efforts and create a professional online presence.
The lead routing feature also enables agents to create custom rules for routing leads from all sources to individual agents, ensuring that no opportunity slips through the cracks.
Catalyze AI
For agents looking to leverage the power of artificial intelligence in their lead generation efforts, Catalyze AI is the perfect solution. This platform offers the following benefits:
Uses predictive analytics to determine which leads are most likely to close a sale in the near future
Special focus on inherited properties
Helps agents tap into a highly profitable market segment
Catalyze AI offers AI-driven lead generation services to individuals who have recently inherited a property. They provide a unique advantage for agents looking to capitalize on this market.
With a discounted rate for first-time users, this platform makes it easy for real estate professionals to test out the power of AI-driven lead generation and witness the results for themselves.
Real Estate CRM Solutions
Customer relationship management (CRM) solutions, such as real estate CRM software, are a prerequisite for real estate agents aiming to handle their leads effectively and make informed decisions that propel business growth. With so many options available, it can be tough to choose the right one.
To make the decision easier, we’ve selected some of the best real estate software solutions. These take the form of top real estate CRM solutions that cater to different needs and preferences. They are: LionDesk, Top Producer, and Wise Agent.
LionDesk
LionDesk is a full-featured CRM for real estate agents that offers a wide range of tools to help manage contacts, track leads, and streamline communication. With a starting price of merely $21 per month, LionDesk offers an economical solution for agents seeking to enhance their CRM without straining their budget.
This CRM offers the following features:
Contact management
Lead tracking
Email marketing
Transaction management
These features ensure that agents can keep track of all aspects of their business. As your business grows, LionDesk also provides upgrade options to accommodate your expanding needs, making it a scalable solution that can grow with you.
Top Producer
Top Producer, a prominent CRM in the real estate sector, offers the following features to equip agents with a competitive edge:
Access to MLS data
Market snapshot reports
Robust CRM
AI-driven features such as behavioral lead response, text messaging, and an auto-dialer
With these tools, agents can manage their leads more effectively and close deals faster, thanks to the all in one solution provided.
In addition to its powerful CRM, Top Producer offers back-office solutions for agent billing and accounting. This makes it a one-stop-shop for all aspects of real estate business operations.
The platform also includes a comparative market analysis (CMA) and presentation tool. It also offers listing marketing assistance. This ensures that agents have all the tools they need to succeed in today’s competitive market.
Wise Agent
Wise Agent is an affordable CRM solution designed for real estate agents. It offers a user-friendly platform with unique fields and an intuitive dashboard. Some of its features include:
Contact management
Lead automation
Transaction management
Real estate solutions
Wise Agent provides a comprehensive set of tools to help agents manage their leads and optimize their business processes.
One of the standout features of Wise Agent is the unique fields available in its dashboard, such as:
Status
Alternative addresses
Family info
Pet names
These fields enable agents to keep track of important client information and preferences. This allows for more personalized communication and ultimately, better client relationships.
IDX Website and CRM Platforms
In the current digital era, possessing an IDX website and CRM platform is indispensable for lead generation, management, property showcasing, and sparking interest among prospective clients.
Our top picks in this category are: Propertybase, kvCORE Platform, and Real Geeks. All of these offer comprehensive solutions that cater to the unique needs of real estate professionals and make it easier to manage and grow their businesses.
Propertybase
Propertybase is a one-stop-shop real estate software that provides a Salesforce-based CRM, a powerful website builder, and a customizable dashboard for lead generation and nurturing. This comprehensive solution is designed to help agents manage their leads, track their progress, and optimize their marketing efforts for maximum results.
With an intuitive interface and powerful features such as lead capture tools, marketing automation, and transaction management, Propertybase is an excellent choice for real estate professionals looking to streamline their business processes and stay ahead of the competition.
Whether you’re a solo agent or part of a larger team, Propertybase has the tools and functionality you need to succeed in the ever-evolving real estate market.
kvCORE Platform
kvCORE Platform offers a comprehensive real estate software suite that focuses on team collaboration and performance. With features such as lead generation, a robust CRM, and back-office solutions, kvCORE Platform enables agents to manage their leads, communicate effectively with clients, and streamline their business operations.
Designed with team-focused features, kvCORE Platform offers a centralized platform for agents to collaborate, share information, and optimize their performance. Its CRM capabilities include contact management, task management, and automated follow-up. These ensure that agents stay on top of their leads and close deals more efficiently.
With kvCORE, you can run kvCORE Platform. With this tool, real estate teams can work smarter, not harder, and see better results in their business.
Real Geeks
Real Geeks is a real estate CRM and IDX website platform that offers the following features:
Enables agents to generate leads
Reduces the time spent on designing and coding websites
User-friendly interface
Powerful lead generation tools
Easy lead capture
Contact management
Marketing optimization
With Real Geeks, agents can streamline their lead generation and marketing efforts, saving time and increasing productivity.
In addition to its CRM and IDX website features, Real Geeks offers marketing tools that help agents:
Create local area pages to maximize visibility in their market
Drive more leads to their listings
Leverage paid advertisements from Google Pay-Per-Click and Facebook Lead Ads to enhance their lead generation efforts and grow their businesses.
With Real Geeks, agents can focus on what they do best – helping clients find their dream homes.
Marketing and Social Media Tools
Marketing and social media tools are a must-have for real estate agents aiming to advertise their services, engage with prospective clients, and remain memorable. By leveraging these tools, agents can expand their reach, generate more leads, and ultimately, close more deals.
In this section, we’ll introduce some of our top picks for marketing and social media tools, including AgentFire, Coffee & Contracts, and Buffer.
AgentFire
AgentFire is a real estate marketing tool that provides customizable website features and lead capture tools. These aid agents in expanding their business and maintaining a competitive edge.
With its easy-to-use website builder and powerful marketing features, AgentFire enables agents to create stunning websites that showcase their properties and capture the attention of potential clients.
In addition to its website features, AgentFire offers:
Lead capture tools that help agents collect contact information from interested clients
Contact lists for future marketing efforts
Powerful marketing tools to drive more traffic to their website
Generate more leads
Close more deals
By leveraging AgentFire’s tools, agents can enhance their marketing efforts and achieve greater success in their business.
Coffee & Contracts
Coffee & Contracts is a marketing platform that provides real estate agents with high-quality templates and scripts for social media. They allow agents to save time and effort while still maintaining a strong online presence.
With its wide range of pre-designed templates and prewritten copy, Coffee & Contracts makes it easy for agents to create engaging social media content that resonates with their target audience.
By using Coffee & Contracts, agents can:
Focus on what they do best – selling homes
Benefit from a strong online presence that drives leads and builds relationships with potential clients
Access a library of resources and tools to stay ahead of marketing trends and ensure that their digital marketing efforts are always up to date.
Buffer
Buffer is an affordable social media management software that enables users to schedule posts across multiple platforms. They make it a breeze for real estate agents to maintain a consistent online presence.
With its user-friendly interface and powerful scheduling features, Buffer helps agents save time and effort by automating their social media posting process.
In addition to scheduling posts, Buffer provides analytics and reporting tools to help agents monitor their social media engagement and gauge the success of their marketing efforts.
By using Buffer, real estate agents can streamline their social media marketing process, allowing them to focus on more important aspects of their business, such as building relationships with clients and closing deals.
Lead Qualifying and Nurturing Software
Lead qualifying and nurturing software assists agents in:
Assessing prospects
Transforming them into clients
Streamlining the lead nurturing process
Offering valuable insights into the preferences and needs of their leads.
Some of the top picks in this category include Freshdesk Messaging, RealScout, and Structurely. They are designed to cater to the unique needs of real estate professionals and streamline their lead nurturing efforts.
Freshdesk Messaging
Freshdesk Messaging is a free chat software that can be easily plugged into your website. It allows agents to engage with potential clients in real-time and answer any questions they may have.
With its user-friendly interface and advanced AI chatbots, Freshdesk Messaging enables agents to provide prompt and personalized customer service. This aids in building trust with potential clients and improving lead conversion rates.
The advanced AI chatbot feature, available for pricing between $15 and $39 per month. It allows agents to automate their lead qualifying and nurturing process, saving time and ensuring that no potential client slips through the cracks.
With Freshdesk Messaging, real estate professionals can provide top-notch customer service while still focusing on their core business activities.
RealScout
RealScout’s real estate software helps agents sort listings in their MLS by 400 criteria, making it easier for them to find the perfect property for each client. By emailing contenders to leads, RealScout streamlines the property search process and keeps agents top of mind with their clients.
This powerful real estate software tools enable agents to:
Provide personalized property recommendations, based on their clients’ specific preferences and needs
Improve their clients’ satisfaction
Increase their chances of closing deals
Ultimately results in a more successful real estate business.
Structurely
Structurely uses artificial intelligence to automate lead nurturing and follow-up for up to a year. It ensures that agents stay top of mind with their clients and improve their chances of closing deals.
With its AI-driven chatbots, Structurely provides real-time engagement with leads, helping agents qualify sales opportunities more effectively and schedule appointments with team members.
Pricing for Structurely starts at $425 per month, making it an investment that can yield significant returns in terms of lead conversion and sales. By automating the lead nurturing process and leveraging the power of AI, Structurely helps real estate agents work smarter and close deals more efficiently.
Predictive Analytics and AI Tools
Predictive analytics and AI tools equip real estate agents with a competitive edge and aid in identifying prospective clients through data analysis and future trend and behavior prediction.
By leveraging these cutting-edge technologies, agents can gain a competitive edge in the market and uncover new opportunities for their business.
Our top picks in this category, Revaluate and First.io, offer innovative solutions that cater to the unique needs of real estate professionals. They make it easier to manage and grow businesses.
Revaluate
Revaluate harnesses the power of AI, machine learning, and big data to predict when someone will move. This helps agents identify potential clients who may be ready to buy or sell a property. By analyzing various data points, Revaluate can provide valuable insights into the behavior and preferences of potential clients. This enables agents to tailor their marketing efforts and improve lead conversion rates.
With its powerful predictive analytics capabilities, Revaluate can help agents uncover hidden opportunities in their existing leads and CRM, revitalizing old contacts and giving agents a fresh perspective on their client base.
By leveraging the power of AI and big data, Revaluate empowers real estate professionals to make data-driven decisions and stay ahead of the competition.
First.io
First.io is a real estate software platform that utilizes predictive analytics to help agents identify listing opportunities. This is accomplished by targeting individuals who are more likely to move. By analyzing 700 personal and property-related data points, First.io leverages AI to enable agents to pinpoint potential clients and uncover new opportunities for their business.
By using First.io, real estate agents can:
Gain a competitive edge in the market
Identify prospects before their competitors
Increase the number of successful transactions
Grow their business
With its cutting-edge predictive analytics capabilities, First.io is an invaluable tool for agents looking to stay ahead of the curve in the fast-paced real estate market.
Home Valuation and CMA Software
Home valuation and Comparative Market Analysis (CMA) software simplify the process of creating accurate property valuations for agents. This enables them to price properties competitively and deliver valuable insights to their clients.
By leveraging these tools, agents can improve their clients’ satisfaction and increase their chances of closing deals.
Our top picks in this category, Cloud CMA + Homebeat and HouseCanary Property Explorer offer comprehensive solutions that cater to the unique needs of real estate professionals and make it easier to manage and grow their businesses.
Cloud CMA + Homebeat
Cloud CMA is a CMA generation software that helps agents:
Create professional and accurate reports to support listing presentations, buyer tours, and property reports
Use its user-friendly interface and powerful features to generate insightful and visually appealing reports
Win clients and close deals
Homebeat is an add-on to Cloud CMA that allows agents to:
Send out automated CMAs to nurture leads or stay top of mind with former seller clients
Schedule automated CMAs to be delivered monthly, quarterly, or yearly
Keep their clients informed about the market value of their home
Maintain a strong relationship, ultimately leading to more referrals and repeat business.
HouseCanary Property Explorer
HouseCanary’s Property Explorer is a powerful tool that uses AI and predictive analytics to provide home valuations based on decades of trends and data. By leveraging this technology, agents can offer their clients more accurate and reliable valuations, helping them to make informed decisions about their real estate investments.
With its user-friendly interface and comprehensive data analysis capabilities, HouseCanary Property Explorer offers the following benefits for agents:
Easy generation of detailed property reports
Professional and visually appealing format for presenting reports to clients
Cost-effective solution at $29.99 per report
Provides the highest level of service and expertise to clients
Open House and Showing Management Software
Open houses and showing management software enhance the property viewing process and assist agents in gathering contacts for future marketing endeavors.
By automating these processes, agents can focus on building relationships with potential clients and closing deals, rather than getting bogged down in administrative tasks.
In this category, we recommend Curb Hero and ShowingTime as top picks for real estate agents looking to optimize their open house and showing management processes.
Curb Hero
Curb Hero is a free real estate software that offers the following features:
Open house sign-in
QR code sign-in
Single-property websites
Integration with 200+ CRMs
By making it easy for potential clients to sign in and view property details, Curb Hero helps agents capture valuable contact information for future marketing efforts.
This user-friendly tool enables agents to create professional and engaging single-property websites, showcasing the unique features of each property and driving interest from potential clients. With its seamless integration with popular CRM systems, Curb Hero ensures that agents can easily manage their leads and follow up with potential clients to close deals and grow their business.
ShowingTime
ShowingTime is an essential tool for real estate agents, with 950k users, that makes scheduling property showings a breeze. By offering a centralized platform for agents to manage appointments and consolidate open house information, ShowingTime eliminates the hassle and confusion often associated with coordinating property viewings.
In addition to its scheduling features, ShowingTime also provides a range of tools for managing appointments, such as automated appointment request notifications, calendar synchronization, and feedback collection. With its user-friendly interface and powerful features, ShowingTime enables agents to streamline their property showing process, saving time and effort while ensuring that they never miss a potential client.
Summary
In today’s competitive real estate market, having the right software tools can make all the difference. From lead generation and CRM solutions to marketing and social media tools, the options we’ve presented in this blog post offer a comprehensive range of features designed to help real estate professionals optimize their business processes, stay ahead of the competition, and ultimately, close more deals. By leveraging these top-rated software solutions, agents can focus on what they do best – helping clients find their dream homes – and leave the administrative tasks to the experts.
For other great ideas on lead generation, see our blog: https://www.quickcommissionadvance.com/blog/2023-strategies-for-generating-real-estate-seller-leads/
Frequently Asked Questions
What is the best real estate software?
Some of the best real estate software of 2023 are outlined above. These solutions offer lead generation tools, a website, CRM capabilities, integrations with DocuSign and Zillow, and more.
What is the best lead generation software for real estate?
Choosing the best lead generation software for real estate can be daunting, but the 10 highest rated lead management software in 2023, include: CINC, Boomtown, Contactually, Wise Agent, Real Geeks, Propertybase, LionDesk and Zillow Premier Agent. Among these, you’re sure to find a tool that fits your needs.
Each of these software solutions offers unique features and benefits, so it’s important to do your research and find the one that best meets your needs. Consider the features, pricing, customer service, and other factors to make sure you’re getting the most out of your lead management software.
What is the difference between a CRM and an IDX website?
A CRM is a system for managing leads, while an IDX website allows agents to display listings and capture leads from potential buyers.
How do predictive analytics and AI tools help real estate agents?
Predictive analytics and AI tools enable real estate agents to gain insight into potential clients, uncover new opportunities, and keep up with market trends to stay competitive.
These tools can help agents identify potential buyers and sellers, as well as provide valuable insights into market trends and pricing. Agents can use this data to better target their marketing efforts and create more effective strategies.
By leveraging predictive analytics and AI, we’re leveraging predictive analytics and AI.
What is the purpose of home valuation and CMA software?
Home valuation and CMA software provide agents with the tools they need to create accurate property valuations, enabling them to make competitive pricing decisions and provide valuable insights to their clients.
This software helps agents make informed decisions about pricing and market trends, giving them an edge in the competitive real estate market. It also provides clients with valuable insights into the current market conditions, helping them to make informed decisions about their property investments.
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